Many agents want to know more about an aged leads system before they buy — and I could hardly blame them. Compared to cold calling fresh auto insurance leads, an aged leads sales process requires not only a lead supply but a proper system for working those leads.
Today, I’m going to go over why you don’t want to separate aged leads from their system, how dialers and CRMs affect your closing percentage, and how to get the most from aged auto leads.
For those new to aged leads, it may seem strange to think of a lead supply being so closely tied to aged leads tools and processes.
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With fresh leads, you have more options for how you go about working your leads. The right equipment may improve your sales, but you probably know plenty of agents that do fine without. Similarly, developing a reliable process for working fresh leads will boost your business, but different agents may end up with good results with different internal processes.
The aged lead reality is quite different. There are several reasons for this, but one overlooked reason is the leads themselves. The most motivated and diligent auto leads are generally not aged leads. Folks who needed to start coverage for a new car or resume coverage in order to renew their DMV registration have likely moved on.
Aged leads tend to be recent carrier switchers, last-minute buyers, or tire kickers. You have to do some digging to find the warm leads — and when you find those, you’ll have to nurture them properly to close a sale.
Insurance Leads By Line
Without an aged leads system, this is just too time-consuming and tedious to be worth it. These aged leads require a volume strategy, and to work a higher volume of leads, you need a dialer and a CRM. It really changes everything.
But with such low close rates and high volume, “Why bother?”, you might ask. After all, the high volume demands of a successful aged lead system seem completely at odds with current business mantras, like “Do more with less.” But the advantage of aged leads comes down to their return on investment (ROI). Exclusive leads can cost $25+ per lead. Aged leads can be had for less than $1 per lead. When you crunch these numbers, you come out ahead with aged leads.
Aged leads offer an unbeatable ROI compared to fresh exclusive leads. The hardest adjustment for seasoned agents is the process of working the leads. But there are ways to get even more out of your aged lead investment.
How Do I Get Insurance Leads Online?
One strategy that works well with aged auto leads is targeting renewals with x-date leads. These are leads that are 30 to 60 days out from the six-month and one-year dates of their initial query. Just the right time to consider switching carriers. And the age of these leads makes them some of the most affordable.
Another tactic is to cross-sell your aged auto leads with multi-car policies, and home or life insurance coverage. This gives you lots of options and a bunch of x-dates to feed into your CRM to work in the next three to six months.
Lastly, developing a strong, repeatable system for working your aged leads is a must. A lead supply, dialer, and CRM will get you started, but the real magic happens when all your tools and skills are put to use in a proper aged leads workflow.
Do You Really Want The Cheapest Auto Insurance Leads?
Ready to get started with aged auto insurance leads? Fill your pipeline with a fresh supply of high-quality leads from The Aged Lead Store . You’ll find thousands of sortable aged leads, ready to boost your sales, whether your business is auto, life, health, Medicare supplement or homeowners insurance, annuities, auto warranty coverage, mortgage refinance, or solar installation.
Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.Tired of chasing old auto insurance leads that have been rotting for weeks and sold a half dozen times? At Service Direct, our leads are real-time and completely exclusive to you. Just signup and tell us where you want leads and how much you want to pay.
Let us know what type of customer Leads you want and where your company’s Service Area is located so that we can target the perfect customer for your business.
Top Reasons To Buy Aged Auto Insurance Leads
Let us know how much you want to pay per Lead and we will go out and get as many as possible for you. The more you can pay, the more we can get you.
When we find someone in your area that is actively looking for your services, we connect them in real-time with your business exclusively so that you can win their business.
Knowing your ROI has never been simpler or more transparent. Easily listen to calls and track your revenue and spend within your mySD platform so that you can know your exact ROI.
How To Get Insurance Leads
It’s no surprise that auto insurance is a necessity for anyone who owns a vehicle. It’s simply too risky to drive a vehicle around that isn’t covered by a reputable auto insurance company, not to mention illegal in most states. From the neighbor’s kids playing baseball and hitting a “home run” into your precious car’s windshield to fender benders, we’ve all had that sigh of relief after getting off the phone with our trusted insurance company. But running an industry in such high demand means high competition, and the best way to show up on potential customer’s radars is through online marketing.
Technology has progressed so much that most advertising creating real lead generation is done online, and usually through mobile devices. One of the biggest benefits of auto insurance digital marketing is utilizing keyword strategies to get your website to appear at the top of popular search engines like Google, Bing, and Yahoo. But learning all these marketing techniques can be tough when you’ve got a business to run. At Service Direct, we have over 15 years of auto insurance lead generation experience and we do all the heavy lifting so you can focus on what you do best!
If you feel you’re doing everything you can to make your auto insurance business a fantastic experience with your customers, but are left wondering why more people don’t contact you, we can help! Our team is Google Ads certified and highly trained on keyword strategies that will ensure your business is seen by anyone who searches for an auto insurance company in your location. Whether you decide to partner with a pay per call company like Service Direct or explore other digital marketing options, we hope these tips help you on your journey to grow your company!
How To Generate Life Insurance Leads [health, Home, Business & Auto]
Pay per call (also known as pay per lead) is a popular marketing strategy to bring more leads to small businesses. Because most searches are done through mobile devices, the convenience of clicking a phone number to immediately contact a company makes pay per call a very successful lead generation strategy. However, not every pay per call company is equal. Some companies charge for calls like spam, wrong numbers, resold leads from months ago, or shared leads that result in bidding wars. It’s best to look into companies whose goals are in line with yours, and are incentivized to help you succeed.
At Service Direct we provide real, exclusive leads so the only calls you’re paying for are those that had a true potential in becoming a customer. All you have to do is answer your phone! Most marketing companies have a set cost per lead (CPL) which is the amount you spend on each lead or phone call you receive. With us, you’re not locked in to a CPL when you sign up with us. That’s right, you can adjust your CPL at any time to fit your business needs.
Do spend some extra time on your company website to make sure it’s up to today’s standards in load time, clean aesthetics, and easy-to-find phone numbers and services. Most importantly, make sure your site is mobile friendly! Most service searches are done on a mobile device, so if your site is not equipped for mobile use, you will be missing out on a lot of potential auto insurance leads.
Here's Why Insurance Agents Need Lead Generation Companies
Don’t sign up with a company that requires a long-term contract before providing any results. This is a way for marketing companies to ensure they get paid whether or not they hold up their end of the bargain. A trustworthy company will let their services speak for themselves. Reputable lead generation companies should be proud to showcase their successful track record before you sign anything, and provide you with any information you need before making your decision.
Do utilize social media as a marketing tool to bring more traffic to your business. So long as you are keeping personal information between you and your clients, social media is a great place to showcase your auto insurance business values, services,
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